Culture and Community

How to Get a Skateboarding Sponsorship: A Step-by-Step Guide

How to Get a Skateboarding Sponsorship

How to Get a Skateboarding Sponsorship
A skateboarding sponsorship is a significant step in the skater’s journey, marking an important milestone. There is more to it than getting free gear; it’s a way to showcase your skills, a way to make skateboarding more than just a hobby, and a way to reconnect with the skateboarding community.

However, how does one go from skating in local parks to being sponsored by top skateboard brands? The purpose of this comprehensive guide is to provide you with actionable advice and insider tips so you can achieve your skateboarding sponsorship goals.

Understanding How to Get a Skateboarding Sponsorship

The Importance of Sponsorships

Sponsorships are one of the most important factors that contribute to skateboarding’s success. They provide financial support, access to the latest gear, as well as the chance to travel and compete at higher levels of competition as a result of their support. Brands often sponsor skaters as a way to showcase their products and align themselves with athletes who exemplify their values and lifestyles while also promoting their products and services.

Different Types of Sponsorships

Sponsorships can range from receiving free products to receiving full financial support for a competitor to compete in a competition at an international level. To set realistic goals and determine the right brands for your level of expertise and exposure, you need to be aware of the different types of sponsorships available.

You can also research the brands that might be interested in sponsoring you, and contact them directly. It is important to be professional when approaching potential sponsors and be able to provide evidence of your abilities. Additionally, you should have a clear plan for how you will use the sponsorship to benefit both parties.

Building Your Skateboarding Skills

Practicing Regularly

Skateboarding skills are one of the most important aspects of a successful skateboarding career, so it should come as no surprise that they are outstanding. In order to become more proficient, learn new tricks, and maintain consistency with your technique, your practice is essential.

Make sure you keep a detailed record of your progress and challenges as they can be as motivating as your accomplishments themselves. It is important to practice regularly and to set goals for yourself. Celebrate your successes, no matter how small, and stay focused on your long-term goal. With dedication and perseverance, you will eventually reach the level of skill you desire.

Competing in Events

Skateboarding events can help you not only improve your skateboarding abilities, but can also help you improve your visibility by gauging how you compare to your competitors. As an athlete, you have the opportunity to find sponsors looking for talent to represent their brand by competing in competitions.

Additionally, competitions can also be a great way to gain recognition in the industry and build relationships with other skaters. Finally, competitions can also be a great way to network and make connections that can help you further your career in the sport.

Creating a Compelling Online Presence

Utilizing Social Media

A strong online presence is one of the most important requirements for any aspiring professional skateboarder today, especially in the digital age. A number of social media platforms, such as Instagram, YouTube, and TikTok are the perfect way for you to showcase your skills, share your skateboarding experiences, and connect with your fans and potential sponsors.

Having a well-maintained online presence can help you build a strong fan base, get noticed by your sponsors, and reach a wider audience. It is also important to stay consistent and regularly post new content to keep your followers engaged.

Building a Personal Brand

If you want to stand out from other skaters, you need to have your online presence reflect your unique style and personality. It is possible for you to attract sponsors who are aligned with your vision and values when you maintain a consistent and authentic personal brand. Your personal brand should be reflected in everything you do, from the way you dress to the way you skate.

It’s also important to stay up to date with the latest trends and fashions. Additionally, you should use social media to show off your skating and personal brand.

Networking in the Skateboarding Community

Attending Skateboarding Events

There are numerous benefits to attending skateboarding events as a spectator or participant, other than competing, such as networking with others. Having the opportunity to meet other skaters, industry insiders, and potential sponsors in person is a great way to get a better understanding of sponsorship opportunities.

Additionally, skateboarding events provide an opportunity to gain valuable feedback from experienced skaters, which can be beneficial for improving skills. Attending skateboarding events can also be a fun way to socialize and make new friends.

Connecting with Industry Insiders

When it comes to securing sponsorships, building relationships with individuals who are already established within the skateboarding industry can provide a wealth of insights and advice. If you are looking for mentorship or guidance, do not be afraid to reach out. You can also look into joining professional associations or organizations related to the skateboarding industry.

These groups often have resources such as networking opportunities and mentorship programs that can provide you with valuable guidance and support. Additionally, many of these groups also have connections with potential sponsors.

Crafting Your Sponsorship Proposal

What to Include

Your sponsorship proposal should highlight your skateboarding skills, achievements, and your potential value to the sponsor as a skateboarder. Make sure you include a compelling introduction, a skateboarding resume, media coverage, and a clear explanation of what you are looking for in a sponsorship agreement.

You should also include any relevant awards or recognition you have received. Make sure to include a list of any sponsors you have already worked with and any contacts you have in the skateboarding industry. Finally, make sure to include a clear statement of your interest in the sponsorship and your expectations.

How to Stand Out

Provide each proposal with a personal touch that reflects the brand’s values as well as how your contribution can contribute to the goals of the brand. In order to stand out from the crowd, you should be professional, but let your personality shine through as well.

Your proposal should be tailored to the individual and should illustrate how your skills, experience, and values align with the brand’s needs. Make sure to include relevant facts and statistics to back up your claims and demonstrate how your proposal can benefit the brand. Finally, be clear and concise, and proofread your proposal before submitting it.

Approaching Potential Sponsors

Researching Companies

If you plan to reach out to potential sponsors, you should do thorough research before doing so.Find brands that support skaters with a similar style and ethos as yours and look for them to support you in your endeavors. Be sure to understand their sponsorship criteria and make sure you focus on how your skateboarding can enhance their brand. Identify brands that you really admire and use their products on a regular basis. Achieving successful sponsorships is more likely to happen if you are able to make authentic connections with those brands.

Making Contact

When you are ready to get in touch with someone, it is best to send a personalized message instead of sending a generic email. It can be helpful to send a direct message to a brand on social media, especially if you have previously engaged with the brand. On the other hand, you can also look for sponsorship application forms on the brand’s website or inquire about sponsorship opportunities via their contact email if the brand has one. Communicate your admiration for the brand in a concise and professional manner, and don’t forget to express your genuine admiration for the brand.

Maintaining Sponsorship Relationships

Meeting Sponsor Expectations

When securing a sponsorship, you need to make sure that you understand and meet the expectations of your sponsor. It may be as simple as wearing their apparel during competitions, showcasing their products in your social media content, or taking part in brand events to name a few. The key to maintaining a long-term partnership is consistently demonstrating your value to the sponsor and maintaining open communication with them throughout the partnership.

Growing with Your Sponsor

Your skateboarding career will progress as you find ways to strengthen your relationship with your sponsor as you progress along the way. Create content that features the brand in a proactive manner, provide feedback on products, and suggest new ideas for collaborations. There are several ways in which a strong partnership can lead to more significant opportunities, for example, securing featured roles in advertisements and participating in product development.


Skateboarding sponsorships are a testament to the dedication, skill, and ability of skaters to market themselves effectively in the skateboarding community. It’s important to keep in mind that every skater’s journey begins with a passion for skateboarding and a dream of becoming a pro.

As long as you can provide a professional and personalized proposal to potential sponsors, you can increase your chances of turning your skateboarding passion into a sponsored career by building a strong foundation, leveraging your network, and approaching potential sponsors with a professional and personalized proposal.

Let your passion for skateboarding shine through every step of the way by remaining persistent, remaining authentic, and remaining true to yourself.


How long does it take to get a skateboarding sponsorship?

The time it takes to secure a sponsorship can vary widely depending on your skill level, visibility, and the effort you put into networking and reaching out to potential sponsors. For some, it could take months, while for others, it may take years.

Can beginner skateboarders get sponsored?

While most sponsors look for skaters with a certain level of proficiency and visibility, beginner skateboarders can attract local shop sponsorships or smaller brands by showing potential, dedication, and a strong personal brand.

Do skateboard sponsors pay you?

Sponsorship deals can vary greatly. Some sponsors may offer financial support, especially for attending competitions, while others may provide gear, apparel, or travel assistance. Direct payment is more common in professional-level sponsorships.

How important is social media in getting sponsored?

In today’s digital age, social media is crucial for gaining visibility, showcasing your skills, and building a personal brand. A strong social media presence can greatly increase your chances of securing a sponsorship.

Can I approach multiple brands for sponsorship?

Yes, it’s common practice to reach out to multiple brands. However, ensure your proposals are personalized and genuine for each brand to increase your chances of success.